EKA DiMa Lab is a proud member of the European Fashion Alliance. The organisation recently presented its latest report, a comprehensive exploration of the European fashion industry's current landscape. This publication highlights the urgent need for sustainability, innovation, and collaboration across the sector, emphasising the critical role of creativity in driving positive environmental and social change.
The “Status of European Fashion” Report 2024 includes a statement of values, an industry survey and a manifesto of recommendations. The survey was conducted by EFA stems from a study conducted with 211 industry representatives, carried out in a collaboration with EFA’s 27 Members.
The report is uniting designers, educators, policymakers, and consumers, outlining actionable strategies to steer the industry toward a sustainable, inclusive, and forward-thinking future.
You can download the report here
On the 4th of December the report was presented at the European Parliament in Brussels at The EFA Fashion Policy Round Table.
Under the patronage of Dr. Christian Ehler, MEP, and with the esteemed presence of Jessika Roswall, EU Commissioner for Environment, Water Resilience, and a Competitive Circular Economy, highlighted the importance of shaping nuanced regulations that respect the creative identity of fashion while fostering innovation and sustainability.
“Fashion isn't just about creating objects; it's about creating dreams and embracing the art of constant reinvention. In times of societal transformation, these dreams are more essential than ever. The European Union and its institutions must actively support and nurture this spirit of creativity and innovation. Achieving this, however, requires a strong partnership between politics and industry. But the task to reach the mandatory climate target reduction of 55% is not only for lawmakers: also the fashion sector and industry has to make serious efforts on larger scale to achieve our common goals.” - Dr Christian Ehler, Member of the European Parliament.
Founded in 2022, EFA stands as a collective voice, empowering the transition of European creative fashion towards a more sustainable, innovative and inclusive future. The power of the creative fashion sector in the sustainability debate is undeniable. The full accomplishment of the sector, and particularly the SMEs, requires a fruitful dialogue leading to an adapted European legislative framework.
The two panels held at the Roundtable event emphasized the importance of creation, quality and heritage, altogether key drivers of sustainability. They also addressed the importance of R&D policies and of the digital transformation, enhanced by artificial intelligence, in particular in the perspective of the Digital Product Passport.
